Top 5 Character Collection Games in the UK: Q1 2025 Performance

In the first quarter of 2025, the character collection game market in the United Kingdom saw notable trends across the top five applications on a unified platform, as revealed by Sensor Tower data.

Whiteout Survival from Century Games Pte. Ltd. showed a dynamic performance in weekly revenue, hitting approximately $826K at the start of the quarter and maintaining fluctuations around $600K to $750K throughout. Weekly downloads experienced a steady decline from 90.5K to 32.7K by the end of March, while active users fluctuated between 274K and 261K.

Subway Surfers by Sybo Games ApS had a consistent weekly revenue, peaking at $3.2K in late January. Downloads showed a peak at 47.1K mid-February, followed by a decline to 35.9K towards quarter's end. The game maintained a strong user base, with active users reaching over 1M in mid-February before dropping to 726K by March end.

Last War:Survival from FUNFLY PTE. LTD. recorded a significant increase in revenue mid-quarter, reaching $1.1M in early February. Downloads started at 72.5K but gradually decreased to 36K. Active users saw a downward trend from 130K to 93.4K over the quarter.

MONOPOLY GO! by Scopely, Inc. experienced fluctuations in revenue, peaking at $1.7M in early January and again in late March. Downloads decreased steadily from 51.4K to 25.8K, while active users declined from 798K to 599K by the end of Q1.

Finally, Pokémon TCG Pocket by The Pokemon Company saw a revenue surge to $1M at the end of January, with a consistent decline thereafter. Downloads varied between 46K and 22.9K, and active users remained relatively stable around 600K to 700K.

These insights from Sensor Tower highlight the dynamic nature of the character collection games market in the UK, showcasing diverse trends in downloads, revenue, and active user engagement.